Our clients say there really is no better lead source than Old Client, New Company (OCNC). Here’s what you need to know about OCNC leads, and how LeadGnome uncovers the trigger event that allows you to leverage this opportunity ahead of your competition. What Is OCNC (Old Client, New Company)? CEO and Founder of ExecVision, […]Read More >
According to Craig Elias, founder of ShiftSelling.com, the first company in wins the sale 74% of the time. He frequently talks about this concept of “trigger selling,” and the advantages of identifying sales trigger events early. But today we’re going to take a look at Craig’s creative marketing hack for turning what most sales departments perceive as a ‘loss’ into 4 new prospects. And how LeadGnome’s reply email management solution takes that hack even further by uncovering Account Based Intelligence (ABI) that gives your sales team a huge time advantage.Read More >
By now you know the benefits of mining your marketing campaign reply emails to gain valuable account-based intelligence (ABI) about target accounts. But for many businesses, especially enterprise companies that send tens of thousands emails each month, the likelihood of all those replies being analyzed is slim. Limited resources, high costs of manually reviewing, or […]Read More >
A Left The Company (LTC) reply email is particularly powerful for boosting revenue. How? Instead of deleting or ignoring LTC emais and assuming they’re the end of the road for that lead, savvy marketers know they can extract valuable Account Based Intelligence (ABI) from each auto-reply, resulting in not one, but FOUR, potential new prospects. In this infographic below, we take a closer look at analyzing a LTC reply email and the advantages of automating this process.
In this video, Craig Elias discusses 5 ways you can identify and use trigger event selling and account based marketing to beat your competition.Read More >
You know how it goes: You buy or develop an extensive mailing list. You and your team craft the perfect email marketing message, and out it goes. Not long after, the automated responses start rolling in telling you that your prospect is out of the office, on vacation, has left the company, has a change of email address, or has a new title. Ah, and then there’s the opt-out reply that did not go through the preferred unsubscribe link. You’re organized and efficient, so the best thing to do is delete them as soon as they come in, right? Wrong. There’s sales and marketing data gems buried in all those ‘useless’ auto-reply emails.Read More >
Let’s say that your organization had decided to mine out of office (OOO) messages for potential lead information… You may be asking yourself – what next? What’s the best way to convert these contacts into advocates for your product or service? Before launching into an email marketing campaign, it’s a good idea to step back […]Read More >