September 19, 2017 | By Matt Benati
Last week, I had the honor of participating in a webinar for Smart Selling Tools, hosted by their President and founder, Nancy Nardin. The webinar featured Emily Dick, Director of Marketing for QuickMobile, a mobile event app for conferences and meetings. Nancy’s webinars typically feature a conversation with a sales or marketing practitioner about their […]
September 12, 2017 | By Matt Benati
I am pleased to announce that LeadGnome has once again been named a Top Marketing Tool by Smart Selling Tools based on our ability to help marketing teams grow pipeline, increase sales velocity, and stem database decay. For three years in a row, we’ve been honored to be a part of this guide, which helps organizations […]
September 5, 2017 | By Matt Benati
Our clients say there really is no better lead source than Old Client, New Company (OCNC). Here’s what you need to know about OCNC leads, and how LeadGnome uncovers the trigger event that allows you to leverage this opportunity ahead of your competition. What Is OCNC (Old Client, New Company)? CEO and Founder of ExecVision, […]
August 29, 2017 | By Matt Benati
If your organization employs email marketing strategies, you should be familiar with the American CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography And Marketing) of 2003, and – hopefully – the much stricter laws of our northern neighbors under the CASL (Canadian Anti Spam Legislation). While Canadian lawmakers announced that CASL was coming back in 2014, the legislation wasn’t fully put into effect until July 1, 2017. Having given businesses three years to get their act together, penalties for violations are now set to be swift and severe.
August 22, 2017 | By Matt Benati
Driving leads through a sales funnel with multiple touch points and nurturing opportunities is a common strategy for B2B sales and marketing teams. But every once in awhile there’s a top-line revenue opportunity created a change within one of your target accounts. When you catch whiff of one of these, it’s imperative to act fast, be the first in, and close the deal.
August 15, 2017 | By Matt Benati
Mining your campaign reply emails for data is a strategy that benefits both Sales and Marketing in an Account Based Marketing (ABM) model. While marketing is focused on acquiring and nurturing leads within target accounts, sales is always on the lookout for actionable intelligence that presents an opportunity to connect with leads and move them through the funnel toward the endgame of closing the deal.
August 8, 2017 | By Matt Benati
If you’re familiar with mining your email replies for sales intelligence, you’ve likely already seen many of the benefits, such as: Adding new contacts to your database and cleansing existing data Identifying sales trigger events and gaining a significant timing advantage over your competitors Expanding your reach within target accounts faster and more efficiently than […]
August 1, 2017 | By Matt Benati
I was honored that LeadGnome was recently part of Nancy Nardin’s recent webinar, Finding Your Path to Higher Revenue Growth: Navigating the Sales Tech landscape. As any organization knows, the number of sales and marketing technologies available today can be downright overwhelming. Finding the best solutions for your business is challenging. Nancy breaks down the […]
July 25, 2017 | By Matt Benati
Marketing puts in a lot of time and resources to deliver leads to sales each month, so it’s understandably discouraging to hear, “These leads are no good. They’re not in my target accounts.” But what if you could guarantee leads within target accounts, even leads relevant to current opportunities sales is working? One of the […]
July 18, 2017 | By Matt Benati
With spam email messages now accounting for more than half of all emails (56.87%), it’s no surprise people are fed up. Despite the Federal Trade Commission’s CAN-SPAM Act that protects consumers against unwanted emails and carries hefty fines for offenders, spam continues to get through. While major email providers have built-in spam filters, consumers and businesses alike have additional options for further blocking spam. In combination with sophisticated corporate spam filters, many organizations are choosing to add Sender Address Verification (SAV) technology as an extra layer of protection against unwanted emails.