My Go-To Recipe For Successful ABM Email Campaigns

June 19, 2020 | By Matt Benati

My Go-To Recipe For Successful ABM Email Campaigns

In account-based sales and marketing models, having a strategic playbook is instrumental to success. While sales and marketing once had clearly defined roles, when a…

Read More >

How To Create HubSpot Campaigns That Excite Your Sales Team

March 15, 2020 | By Matt Benati

How To Create HubSpot Campaigns That Excite Your Sales Team

HubSpot campaigns let marketers create, manage and track highly-effective inbound strategies by driving web traffic through landing pages, blog posts, social messages and emails that…

Read More >

Boosting Your Bottom Line With Email Mining

March 1, 2020 | By Matt Benati

B2B Growth Podcast: Boosting Your Bottom Line With Email Mining

This week I was honored to be the featured guest on the B2B Growth Show by Sweet Fish Media, a daily podcast that helps B2B…

Read More >

Turbocharge Your HubSpot Email Campaigns

February 20, 2020 | By Matt Benati

Turbocharge Your HubSpot Email Campaigns

While outbound strategies used in Account Based Marketing have been getting a lot of attention recently, inbound marketing still has many extraordinary benefits and many…

Read More >

February 16, 2020 | By Matt Benati

It’s A Jungle In There: Why An Organized Inbox Is A Must For Sales Success

Sales professionals have a lot of noise and distraction in their inboxes. It can feel like trying to hack your way through a dense, unfiltered…

Read More >

Increase Revenue With HubSpot Automation & LeadGnome Data

January 21, 2020 | By Matt Benati

Increase Revenue With HubSpot Automation & LeadGnome Data

LeadGnome is an online web service that mines reply emails for actionable sales intelligence. The data integrates seamlessly with all three of HubSpot’s platforms: Marketing,…

Read More >

Close More Deals By Automatically Routing Human Replies

January 20, 2020 | By Matt Benati

Close More Deals By Automatically Routing Human Replies

We talk a lot about automated reply emails, such as Out-Of-Office and Left-The-Company. These replies are goldmines of intel and even represent trigger events and…

Read More >

Automate Reply Email Mining

December 9, 2019 | By Matt Benati

Take Back Your Time By Automating Reply Email Management

You finally got approval on that big email marketing campaign. You know it’s a winner. You hit ‘send’ and launch it to thousands of contacts,…

Read More >

Why Bad Data Can Ruin A Marketing Campaign & What You Can Do About It

November 25, 2019 | By Matt Benati

Why Bad Data Can Ruin A Marketing Campaign & What You Can Do About It

Today’s post is from guest author, Ryan Gould, Vice President of Strategy and Marketing Services for Elevation Marketing. No matter how great a marketer you are, bad…

Read More >

The Secret To Better Event Results

October 26, 2019 | By Matt Benati

The Secret To Getting Better Results From Your Events

For B2Bs, events and trade shows are a key part of the go-to-market strategy. This is particularly true for virtual companies and those that do…

Read More >

Pin It on Pinterest