Stem Database Decay

November 21, 2017 | By Matt Benati

How You Can Stem Database Decay Continuously

I’ve noticed a pattern — companies that mine reply emails (manually or automatically) follow a 3-phase deployment strategy. Phase 1, Stem Database Decay: Maintain and…

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These Reply Email Stats Demand Action

November 14, 2017 | By Matt Benati

These Reply Email Stats Demand Action

Gone are the days of ignoring the Out-Of-Office, Left-The-Company, and other auto-replies that hit your ReplyTo mailbox after sending an email marketing campaign. Sales and…

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Reply Email Mining Drives Revenue

November 7, 2017 | By Matt Benati

Atlanta B2B Revenue Influencers Learn How Reply Email Mining Drives Revenue

Last week, I had the opportunity to speak to a savvy MeetUp group of B2B professionals in Atlanta. The Atlanta B2B Revenue Influencers brings together…

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Email SPAM Laws - LeadGnome

October 31, 2017 | By Matt Benati

Are You Compliant With Email SPAM Laws?

Following the rise in email marketing over the past couple decades – and subsequent spam that served to annoy anyone with an email address –…

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Top 3 Reasons B2Bs Can’t Personalize Messaging Properly

October 24, 2017 | By Matt Benati

Top 3 Reasons B2Bs Can’t Personalize Messaging Properly

My research for last week’s article on Customer Experience (CX) uncovered a wealth of information about the various touches throughout the customer lifecycle. One thing that…

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Why You Should Make Customer Experience (CX) A Top Priority

October 17, 2017 | By Matt Benati

Why You Should Make Customer Experience (CX) A Top Priority

  Customer Experience (CX) was a major topic at the Sales 3.0 Conference I recently attended in Las Vegas because it’s one of the areas…

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B2B Data Cleansing Solution

October 10, 2017 | By Matt Benati

The Dirty Little Secret About B2B Data

When good B2B data goes bad, it can be downright embarrassing. Using erroneous names or titles in your messages, sending to the wrong contact within…

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Not All Email Bouncebacks Are Created Equal

October 3, 2017 | By Matt Benati

Not All Email Bouncebacks Are Created Equal. Some Drive Revenue.

When talking with marketers about reply email mining, the conversation often includes talk of email bouncebacks. I’ve discovered over the years that people have a…

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How AI Automation Impacts The Future of Sales

September 26, 2017 | By Matt Benati

Sales 3.0 – How AI & Automation Impact The Future Of Sales

Last week I attended the Sales 3.0 Conference in Las Vegas where over the course of two jam-packed days, we were treated to dynamic presentations…

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Webinar: QuickMobile Uses LeadGnome To Stop Database Decay

September 19, 2017 | By Matt Benati

Webinar: How QuickMobile Stopped Database Decay By Mining Reply Emails With LeadGnome

Last week, I had the honor of participating in a webinar for Smart Selling Tools, hosted by their  President and founder, Nancy Nardin. The webinar…

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