21 Sales Tips To Gain Competitive Advantages By Mining Reply Email
August 15, 2017 11:20:01 AM | By Matt Benati
Mining your campaign reply emails for data is a strategy that benefits both Sales and Marketing in an Account Based Marketing (ABM) model. While marketing is focused on acquiring and nurturing leads within target accounts, sales is always on the lookout for actionable intelligence that presents an opportunity to connect with leads and move them through the funnel toward the endgame of closing the deal.
Today, let’s take a look at how the Account Based Intelligence (ABI) mined from reply emails provides the fresh data and timely insights that your sales team craves, and 20 quick tips for putting it to work for you.