G2 Crowd Names LeadGnome A Lead Mining “High Performer”
March 27, 2018 6:45:05 AM | By Matt Benati
This week, LeadGnome was featured on G2 Crowd’s “Best Lead Mining Software” category page. The site, which specializes in offering real-time and unbiased user reviews to help business professionals select the best software and service providers, features its proprietary G2 Crowd Grid that places each solution in one of four categories based on reviews: Contenders, Leaders, Niche and High Performers. I was pleased to see LeadGnome earned “High Performer” on G2 Crowd’s 2018 Lead Mining Software Grid.
While the Reply Email marketplace may be new, it is a key part of the overall Marketing Automation / MarTech space. Mining reply emails closes the loop on the email marketing process, providing actionable intelligence about an organization’s leads and accounts. LeadGnome customers enjoy outstanding results from the first time they use the software, and this satisfaction with the performance of our solution is why LeadGnome receives such stellar reviews on G2 Crowd.
Reply Email Mining Delivers Results
The best source of opinions regarding LeadGnome and its ability to deliver quality leads comes from the people and organizations using our solution on a daily basis. Here is what a sampling of LeadGnome customers have to say:
QuickMobile is an event app allowing organizations to create beautiful experiences for event attendees while boosting engagement and ROI for customers. Due to their global audience, their email campaigns generate thousands of email replies each month. Emily Dick, Director of Marketing for QuickMobile & Marketo Champion, researched reply email mining solutions and LeadGnome came highly recommended. She said LeadGnome was operational and synced with their Marketo platform in an hour and her team is loving the leads it delivers. In fact, around the office, the QuickMobile team is often heard saying “Power of the Gnome!” when sales alerts or other actions are triggered.
Terminus is a leading account-based marketing (ABM) platform enabling B2B marketers to target accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale. Sangram Vajre, Co-founder & CMO of Terminus, said “I’m very impressed with the account-based intelligence uncovered by the LeadGnome web service. With just a single campaign, we identified 83 trigger events for our sales team to follow up on. That same campaign generated hundreds of new contacts within our targeted accounts. It’s amazing how something as simple as a reply email can provide so much valuable intel.”
RevEngine Marketing is a is a Boston-Based marketing automation agency that specializes in Marketo and supporting marketing automation technologies. Jeff Coveny, President of RevEngine Marketing & Marketo Champion, leverages LeadGnome to create custom Marketo workflows for clients. He said “Companies are hungry to drive more leads and enhance the leads they already have. LeadGnome addresses both of these needs — at a fraction of the standard CPL investment. We’re impressed with the platform and the level of account intelligence it can uncover. We feel this will have a very positive impact on the success of our client’s campaigns.”
How Mining Email Replies Impacts Lead Generation
While it’s clear that LeadGnome customers are satisfied, I’m often asked for specific examples of what mining emails can do for an organization’s lead generation strategy. Here’s what you can expect:
Maintain Your Database – Every type of reply email, from manual replies to auto-responses like Out-Of-Office (OOO) and Left-The-Company (LTC) contain valuable Account Based Intelligence that can be used to maintain your database. Full names, phone numbers, titles, email addresses, and alternate contacts can be mined from replies. And by sending just three email campaigns per month, 72% of your existing records can be enriched and cleansed annually. With B2B data decaying at a rate of 70% annually, email mining keeps your database in the green.
Expand Into Target Accounts – LeadGnome data shows that about 55%-65% of reply emails contain an alternate contact. As always, I suggest practicing permission-based marketing by reaching out with a personal email, introducing yourself and making your intentions clear, and asking them to opt in. Adding these new contacts gets you one step closer to reaching the average number of 7 people required within an organization to make a B2B buying decision (according to the Gartner Group). By using LeadGnome and sending just two emails per month, you can add 24% more contacts annually.
Maintain Email Compliance — Staying compliant with email spam and privacy laws is something that every organization needs to consider with CAN-SPAM, CASL, and soon GDPR in effect. LeadGnome helps organizations maintain compliance in two ways: 1) automatically capturing and alerting you to manual unsubscribe requests and 2) capturing the referrals your contacts provide in their OOO and LTC replies. (Again — permission based marketing is the best way to handle reaching out to these new referrals.)
Increase Connect Rates – Once considered nuisance emails, OOO replies are now being seen in a whole new light. Knowing when your lead is in and out of the office allows you to not only resend your campaign when they are back in the office, but also schedule a personal email or phone call. Go a step further a ask them about their workshop or vacation to create a meaningful experience and the lead will be more receptive to hearing from you, ultimately increasing connect rates.
Discover Merger & Acquisition Activity – When LeadGnome identifies a lead whose email address has changed, pay attention. If it is a name change (to the left of the @ symbol), it is likely a life event such as marriage or divorce. But if it’s a domain change (to the right of the @ symbol), it is likely a company rebranding or merger or acquisition event. In this case, the clock is ticking and you have the opportunity to be the first in with your solution amid the chaos of M&A activity.
Personalize Messaging – The ability to segment your lists and personalize messaging is critical to making meaningful connections with your leads. In fact, research from Seismic/Demand Metric found that 80% of marketers agree that personalized content is more effective than unpersonalized content. But if you only have a name and email from an inbound campaign, knowing what content to send your prospects can be hit or miss. By mining reply emails you can learn additional information – such as a title or department – that can help you deliver personalized content based on the prospect’s persona.
Do Your Email Campaigns Drive Revenue?
Are you ready to have your email campaigns contributing to sales? LeadGnome sets up in minutes with zero IT involvement, zero campaign changes, and zero data entry. It runs seamlessly behind the scenes of whichever Marketing Automation Platform (MAP), CRM, or email program you’re using. It automatically mines reply emails, identifying relevant account intelligence, categorizing the reply, and automatically sending them to the proper folder, keeping your inbox tidy. The data can even be used to automatically update contact records and trigger workflows.
Take a look at the most popular reply emails we mine and the quality sales intelligence we uncover by downloading our free eBook, Transformative B2B Demand Generation: