Infographic: 3 Phases Of Reply Email Mining Deliver Incredible Value
May 29, 2018 7:42:55 PM | By Matt Benati
I started writing about the three phases of email mining last year and, after the blogs were so well-received, I continued to build resources – like this slideshow – to help organizations understand the value of mining reply emails. While many sales and marketing professionals are already familiar with email scraping technology allowing them to grab information from signatures, the real value comes from the unstructured body of the email. Look beyond the signature and you discover far greater intelligence allowing you to quickly penetrate target accounts, add sales-ready leads, and leverage sales trigger events to grow pipeline and drive more revenue.Quickly penetrate target accounts, add sales-ready leads, and leverage sales trigger events to grow pipeline and drive more revenue. #ReplyEmailMining pic.twitter.com/CywHjelEKe Click To Tweet
YES, all from paying attention to the replies that come back from your email campaigns – that are sitting in your inbox right now!
The infographic below provides a high level overview of the value of reply email mining at each phase: Operational, Tactical, and Strategic. Click the image below for the full-size PDF and then on each section’s heading to read a more in-depth post about each and how to leverage the intelligence found in your reply emails.