LeadGnome Earns Top Marketing Tools of 2015 Award
October 1, 2015 6:56:49 AM | By Matt Benati
We are excited to be recognized by Smart Selling Tools (www.smartsellingtools.com) as a leader in Account Based Marketing. LeadGnome earned the Top Marketing Tools of 2015 Award thanks to its innovative web service that mines email for leads and business intelligence. Used by both marketing departments and sales teams, LeadGnome optimizes your email campaigns by mining an untapped source of data – campaign response emails.
While marketing campaign and sales prospecting response emails are extremely valuable, they are often overlooked or dismissed because relevant messages are difficult to identify and even more challenging to mine. Marketing teams and salespeople try to manually collect information from response emails, but as we all know, the process is tedious, time-consuming, and error-prone. Fortunately, LeadGnome’s innovative, intelligent, and automated data mining web service has changed the game for marketing and sales teams.
LeadGnome enhances account based marketing strategies by providing deeper and broader sales intelligence within targeted accounts. According to Jon Miller, CEO of Engagio, during the recent #LBMConfessions tweet chat, simply pouring leads into the top of the funnel does not further the sales team’s goal of closing business. Miller noted, “There’s a reason it’s called Business-to-Business and not Business-to-Lead.” Instead, marketing and sales must come together and focus on the same accounts – identifying targeted leads, nurturing those leads, and qualifying them.
LeadGnome enables companies to expand their knowledge of accounts, surround opportunities, and accelerate the sales cycle. As Sangram Vajre, CMO of Terminus, has observed, this is one of the more challenging steps of the Account Based Marketing Customer Experience Funnel. LeadGnome solves this challenge and helps its customers expand their knowledge of target accounts by:
- Mining new target-account contacts
- Enhancing existing lead records (e.g., fill in titles and phone numbers)
- Focusing on selling, rather than data entry
- Mapping target accounts
- Replenishing the marketing database (according to HubSpot, these databases grow stale at a rate of 23% each year)
We here at LeadGnome are thrilled to be recognized with the other Top Marketing Tools of 2015 winners. Thanks to Nancy Nardin, Founder of Smart Selling Tools, for seeing the value that LeadGnome can provide to the marketplace. Don’t hesitate to let us know if you have questions (firstname.lastname@example.org) or would like to try LeadGnome for free.