LeadGnome Named Top Marketing Tool For 2017, Continues Focus On Alignment
September 12, 2017 11:25:14 AM | By Matt Benati
I am pleased to announce that LeadGnome has once again been named a Top Marketing Tool by Smart Selling Tools based on our ability to help marketing teams grow pipeline, increase sales velocity, and stem database decay. For three years in a row, we’ve been honored to be a part of this guide, which helps organizations choose martech solutions that drive more sales.
Why LeadGnome Is A Top Marketing Tool
In a nutshell: our unique solution provides actionable intelligence to support the alignment of marketing and sales teams, increase productivity, and ultimately grow revenue.
Smart Selling Tools’ Top Marketing Tools Guide analyzes 5,000+ marketing tools on the market and narrows them down to those that have a tight connection with sales. After all, marketing’s role is to support sales generate revenue.
How LeadGnome Supports Marketing & Sales
LeadGnome was named a Top Marketing Tool in the Specialized Solutions category (reply email mining is relatively new to the market) for its ability to:
- Grow Pipeline: Net new contacts mined via Out Of Office and other reply emails enables marketers to expand reach within target accounts to create new deals, cross-sell and up-sell.
- Increase Sales Velocity: By sending just two campaigns per month, organizations can add 24-36% more contacts to their database, helping them to reach the average of 7 people involved in today’s B2B buying decisions.
- Stem Database Decay: With new and enhanced contact information coming directly from leads themselves, LeadGnome functions as a continual database cleansing solution.
LeadGnome Supports Alignment For ABM Success
For B2Bs practicing an Account Based Marketing strategy, alignment of sales and marketing is the foundation for success. Alignment ensures that the two teams are on the same page: focusing on accounts first and personas second, working toward the same goals, and using agreed-upon strategies to achieve the ultimate objective of driving more revenue.
This requires the coordination of resources, which often means shared technology solutions. Because alignment requires transparency and excellent lines of communication, marketing-only or sales-only technology that doesn’t support both departments is not a good fit for ABM . That’s why an automated solution like LeadGnome is such a valuable tool for organizations. It fulfills marketing’s need for database maintenance, improved lead quality and increased deliverability rate, while also generating account-specific leads, increasing connect rate, and uncovering timely sales trigger events that sales can use immediately. All these pieces of intelligence from something that you’re already doing: sending email campaigns.
We designed LeadGnome to support both teams because we’ve seen firsthand how productive a well-aligned sales and marketing group can be. If alignment is important to your organization, see how LeadGnome can support your goals! Start your free trial now.
Will You Be At Sales 3.0?
September 18-19 at Planet Hollywood in Las Vegas is THE place for sales and marketing managers, directors and VPs to be. The agenda is packed full of some of the brightest minds in the industry who will be speaking on strategies and insights that help to accelerate sales growth and improve sales performance.
In an effort to continue LeadGnome’s focus on sales and marketing strategies, this is an event I didn’t want to miss. There’s still time to register. And if you are going, drop me a line! I’d love to get together and talk shop