Mining Sales-Ready Leads From Email Replies

July 24, 2018 | By Matt Benati

Video: LeadGnome 90-Second Nugget E3 – Mining Sales-Ready Leads From Email Replies

When you send an email marketing campaign, what’s the most common type of reply that hits your inbox? Yep, Out-Of-Office. In fact, about 87% of…

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My Secret Weapon For Increased Database Health

July 17, 2018 | By Matt Benati

My Secret Weapon For Increased Database Health

I’ve talked about sales and marketing alignment extensively and how, particularly with an ABM strategy, alignment increases productivity and revenue. But there’s another often-overlooked facet: how…

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Podcast: LeadGnome Featured On 'The Top' With Nathan Latka

July 10, 2018 | By Matt Benati

Podcast: LeadGnome Featured On ‘The Top’ With Nathan Latka

A few months ago, I was honored to be featured on The Top, Nathan Latka’s podcast where he talks with the top entrepreneurs in money, marketing,…

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How To Increase Connect Rates During Summer

July 3, 2018 | By Matt Benati

How To Increase Connect Rates During Summer

Summer is officially here! It’s the season for late nights, backyard BBQs, pool parties, and of course — vacations. In 2017, Americans spent more than…

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Database Health With Marketing Expert, Zak Pines

June 26, 2018 | By Matt Benati

Video: Database Health With Marketing Expert, Zak Pines

Last week, I had the pleasure of chatting with Zak Pines, Head of Marketing at Bedrock Data here in Boston. After sorting out an invite for…

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LeadGnome 90-Second Nugget E2-Eliminate Bad Contacts

June 21, 2018 | By Matt Benati

Video: LeadGnome 90-Second Nugget E2 – Eliminate Bad Contacts

B2B data decays at an alarming rate of 70% annually, making database health a top priority for organizations committed to engaging leads, increasing deliverability rates,…

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Reply Email Mining Delivers Value

May 29, 2018 | By Matt Benati

Infographic: 3 Phases Of Reply Email Mining Deliver Incredible Value

I started writing about the three phases of email mining last year and, after the blogs were so well-received, I continued to build resources –…

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Stop Database Decay Reply Email Mining

May 22, 2018 | By Matt Benati

Video: LeadGnome 90-Sec Nugget – Stop Database Decay With Reply Email Mining

I’m excited to share a new video series I just launched, called 90-Second Nuggets. Each mini video will be jam-packed full of information about the…

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3 Quick Fixes To Improve Your Database Marketing

May 15, 2018 | By Matt Benati

3 Quick Fixes To Improve Your Database Marketing

While the term covers a broad range of marketing initiatives, at its heart, any form of database marketing is only as good as the health…

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The Secret Unfair Advantage For Your Sales Team

May 8, 2018 | By Matt Benati

The Secret Unfair Advantage For Your Sales Team

In an Account Based Revenue strategy where sales and marketing share a singular focus on driving revenue, it’s ultimately up to marketing to get qualified…

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