Sharing The Benefits Of Reply Email Mining Along The East Coast

April 25, 2018 1:09:47 PM | By Matt Benati

Sharing The Benefits Of Reply Email Mining

Last week was a busy one! I was honored to be able to attend two separate events – in two separate cities – just one day apart! As usual, I was thrilled to share my passion for reply email mining, and received a very positive reception from the sales and marketing professionals who attended the events.

Here’s a quick recap of both events:

Boston #FlipMyFunnel Meetup

The #FlipMyFunnel Circle – Boston, is a Meetup group designed to bring together local sales and marketing professionals who follow the #FlipMyFunnel concepts in their Account Based Marketing strategies. Each Meetup has a different theme, and industry thought leaders are often invited to share their expertise and tools that help support an ABM strategy.

On April 18th, the Meetup was held at the TechTarget headquarters in Boston, and the theme was “Proven Sales Enablement Tools,” a shoe-in for LeadGnome’s reply email mining capabilities.

In all, there were 26 attendees and the group was incredibly engaged and eager to learn how they could use email mining to enable their sales teams by:

  • maintaining the health of their database and enriching existing records
  • adding 20%+ new contacts annually
  • identifying timely and actionable sales trigger events that drive revenue
  • ensuring compliance with email spam laws such as CAN-SPAM, CASL, and GDPR

I provided an in-depth look at email mining, and the information I shared was similar to the presentation I gave to the Boston Marketo User Group. A replay of that webinar can be seen here.

Matt Benati and FMF Meetup Boston

Atlanta EiQ Gathering

My next stop was April 19th at the EiQ Gathering in Atlanta, an annual conference about all things email marketing. With topics ranging from customer journeys to diversity in the email workplace, EiQ assembled the most progressive and unique email event agenda ever.

As LeadGnome is based on business’ email marketing campaigns, I’m always eager to learn what’s new in the industry, what trends the experts are seeing, and how email is projected to evolve in the coming year. This year’s EiQ Gathering did not disappoint.

I had the pleasure of meeting Simms Jenkins, Founder and CEO of BrightWave and Raj Choudhury, President of Brightwave — the hosts of the event. After 15+ years managing a leading email marketing agency, they really put on a fantastic email-focused event that I highly recommend for businesses with a strong email marketing strategy.

I also want to give a shoutout to Women Of Email, a professional network aimed at promoting leadership among women within the email marketing niche. They presented a really great panel discussion about raising awareness for professional women.

If you want to learn more about reply email mining, I would love to come speak at your next MarTech meeting or event. Email to learn more and schedule your email mining presentation.

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