The Hottest New Marketing Trend For 2017 Isn’t New At All
December 15, 2016 5:45:30 AM | By Matt Benati
As we close the books on 2016, the natural inclination is to look to 2017 and what marketing trends to expect. If you think email marketing may be dead, I’ve got some eye-opening statistics to share as well as actionable steps for maximizing your email campaign strategies.
On its own, email marketing already has an ROI of 3,800% and is 40 times better than social media at acquiring new customers. When you go one step further and mine your reply emails, amazing things begin to happen.
- You’ll uncover valuable Account Based Intelligence (ABI) that appends and cleanses your database while adding net new contacts.
- You’ll identify sales trigger events early, allowing you to beat your competition. You’ll increase your connect rate and pipeline velocity.
- You’ll protect your brand’s reputation by responding to emails that might have been previously buried and ignored in a sea of Out-Of-Office replies.
- The automation you put in place increases the effenciency and effectiveness of your sales and marketing efforts, saving time and money.
Download the PDF below to learn more about 2017’s hottest marketing trend – email – and discover how to harness its power to do amazing things.
On board and ready to begin mining reply emails, but not sure where to start? Check out this blog about the ROI of mining emails and how LeadGnome automates the process for you.
If you’d like to learn more about mining emails and using Account Based Intelligence (ABI) to add net new contacts, append and cleanse your database, identify sales trigger evnts and protect your brand, download our free eBook: