Topic: Account Based Intelligence

The Secret Unfair Advantage For Your Sales Team

May 8, 2018 | By Matt Benati

The Secret Unfair Advantage For Your Sales Team

In an Account Based Revenue strategy where sales and marketing share a singular focus on driving revenue, it’s ultimately up to marketing to get qualified…

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#FlipMyFunnel Podcast: How Reply Email Mining Helps Increase Sales

May 1, 2018 | By Matt Benati

#FlipMyFunnel Podcast: How Reply Email Mining Helps Increase Sales

Last week, I had the pleasure of joining Sangram Vajre on his #FlipMyFunnel Podcast, a daily podcast dedicated to helping B2B marketing, sales and customer success professionals…

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Sharing The Benefits Of Reply Email Mining

April 25, 2018 | By Matt Benati

Sharing The Benefits Of Reply Email Mining Along The East Coast

Last week was a busy one! I was honored to be able to attend two separate events – in two separate cities – just one…

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3 Phases of Mining Reply Emails

April 17, 2018 | By Matt Benati

3 Phases Of Mining Reply Emails: A Roadmap For Success

I recently published a slideshow on Slideshare about the 3 phases of value that mining reply emails delivers. I’ve covered these topics in-depth in the past, but…

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Reply Email Mining Webinar Recap: Boston Marketo User Group

March 6, 2018 | By Matt Benati

Reply Email Mining Webinar Recap: Boston Marketo User Group

Last week, I had the opportunity to be the panelist for a webinar hosted by the Boston Marketo User Group on the topic of reply email mining.…

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You Are Missing The Number One Lead Source

February 6, 2018 | By Matt Benati

You Are Missing The #1 Lead Source

Every time you send a marketing email campaign or reach out to a handful of customers, automated email replies inevitably start flowing into your inbox.…

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Accelerate! Podcast: Mining Reply Emails For Vital Sales Intelligence

December 12, 2017 | By Matt Benati

Accelerate! Podcast: Mining Reply Emails For Vital Sales Intelligence

Last week, I was honored to be a guest on Andy Paul’s podcast, Accelerate! (Sales, Profits, Growth), a go-to resource for the latest insights from leading…

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Reply Email Mining Best Practices

November 28, 2017 | By Matt Benati

Reply Email Mining Best Practices For Adding New Contacts

Last week I launched a series on the 3 phases of deployment that most companies experience as they mine reply emails. Phase 1, Stem Database…

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How To Stem Database Decay

November 21, 2017 | By Matt Benati

How You Can Stem Database Decay Continuously

I’ve noticed a pattern — companies that mine reply emails (manually or automatically) follow a 3-phase deployment strategy. Phase 1, Stem Database Decay: Maintain and…

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These Reply Email Stats Demand Action

November 14, 2017 | By Matt Benati

These Reply Email Stats Demand Action

Gone are the days of ignoring the Out-Of-Office, Left-The-Company, and other auto-replies that hit your ReplyTo mailbox after sending an email marketing campaign. Sales and…

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