Topic: Database Integrity
July 17, 2018 | By Matt Benati
My Secret Weapon For Increased Database Health
I’ve talked about sales and marketing alignment extensively and how, particularly with an ABM strategy, alignment increases productivity and revenue. But there’s another often-overlooked facet: how…
July 3, 2018 | By Matt Benati
How To Increase Connect Rates During Summer
Summer is officially here! It’s the season for late nights, backyard BBQs, pool parties, and of course — vacations. In 2017, Americans spent more than…
June 26, 2018 | By Matt Benati
Video: Database Health With Marketing Expert, Zak Pines
Last week, I had the pleasure of chatting with Zak Pines, Head of Marketing at Bedrock Data here in Boston. After sorting out an invite for…
June 21, 2018 | By Matt Benati
Video: LeadGnome 90-Second Nugget E2 – Eliminate Bad Contacts
B2B data decays at an alarming rate of 70% annually, making database health a top priority for organizations committed to engaging leads, increasing deliverability rates,…
May 22, 2018 | By Matt Benati
Video: LeadGnome 90-Sec Nugget – Stop Database Decay With Reply Email Mining
I’m excited to share a new video series I just launched, called 90-Second Nuggets. Each mini video will be jam-packed full of information about the…
May 15, 2018 | By Matt Benati
3 Quick Fixes To Improve Your Database Marketing
While the term covers a broad range of marketing initiatives, at its heart, any form of database marketing is only as good as the health…
May 8, 2018 | By Matt Benati
The Secret Unfair Advantage For Your Sales Team
In an Account Based Revenue strategy where sales and marketing share a singular focus on driving revenue, it’s ultimately up to marketing to get qualified…
March 20, 2018 | By Matt Benati
Building Email Lists In The Era Of GDPR
List building has always been a critical part of any sales representative’s job. But as email regulations worldwide are tightening to protect recipients from spam,…
November 28, 2017 | By Matt Benati
Reply Email Mining Best Practices For Adding New Contacts
Last week I launched a series on the 3 phases of deployment that most companies experience as they mine reply emails. Phase 1, Stem Database…
November 21, 2017 | By Matt Benati