Topic: Database Integrity
May 22, 2018 | By Matt Benati
Video: LeadGnome 90-Sec Nugget – Stop Database Decay With Reply Email Mining
I’m excited to share a new video series I just launched, called 90-Second Nuggets. Each mini video will be jam-packed full of information about the…
May 15, 2018 | By Matt Benati
3 Quick Fixes To Improve Your Database Marketing
While the term covers a broad range of marketing initiatives, at its heart, any form of database marketing is only as good as the health…
May 8, 2018 | By Matt Benati
The Secret Unfair Advantage For Your Sales Team
In an Account Based Revenue strategy where sales and marketing share a singular focus on driving revenue, it’s ultimately up to marketing to get qualified…
March 20, 2018 | By Matt Benati
Building Email Lists In The Era Of GDPR
List building has always been a critical part of any sales representative’s job. But as email regulations worldwide are tightening to protect recipients from spam,…
November 28, 2017 | By Matt Benati
Reply Email Mining Best Practices For Adding New Contacts
Last week I launched a series on the 3 phases of deployment that most companies experience as they mine reply emails. Phase 1, Stem Database…
November 21, 2017 | By Matt Benati
How You Can Stem Database Decay Continuously
I’ve noticed a pattern — companies that mine reply emails (manually or automatically) follow a 3-phase deployment strategy. Phase 1, Stem Database Decay: Maintain and…
November 7, 2017 | By Matt Benati
Atlanta B2B Revenue Influencers Learn How Reply Email Mining Drives Revenue
Last week, I had the opportunity to speak to a savvy MeetUp group of B2B professionals in Atlanta. The Atlanta B2B Revenue Influencers brings together…
October 17, 2017 | By Matt Benati
Why You Should Make Customer Experience (CX) A Top Priority
Customer Experience (CX) was a major topic at the Sales 3.0 Conference I recently attended in Las Vegas because it’s one of the areas…
October 10, 2017 | By Matt Benati
The Dirty Little Secret About B2B Data
When good B2B data goes bad, it can be downright embarrassing. Using erroneous names or titles in your messages, sending to the wrong contact within…
September 19, 2017 | By Matt Benati