Topic: Database Integrity

My Secret Weapon For Increased Database Health

July 17, 2018 | By Matt Benati

My Secret Weapon For Increased Database Health

I’ve talked about sales and marketing alignment extensively and how, particularly with an ABM strategy, alignment increases productivity and revenue. But there’s another often-overlooked facet: how…

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How To Increase Connect Rates During Summer

July 3, 2018 | By Matt Benati

How To Increase Connect Rates During Summer

Summer is officially here! It’s the season for late nights, backyard BBQs, pool parties, and of course — vacations. In 2017, Americans spent more than…

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Database Health With Marketing Expert, Zak Pines

June 26, 2018 | By Matt Benati

Video: Database Health With Marketing Expert, Zak Pines

Last week, I had the pleasure of chatting with Zak Pines, Head of Marketing at Bedrock Data here in Boston. After sorting out an invite for…

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LeadGnome 90-Second Nugget E2-Eliminate Bad Contacts

June 21, 2018 | By Matt Benati

Video: LeadGnome 90-Second Nugget E2 – Eliminate Bad Contacts

B2B data decays at an alarming rate of 70% annually, making database health a top priority for organizations committed to engaging leads, increasing deliverability rates,…

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Stop Database Decay Reply Email Mining

May 22, 2018 | By Matt Benati

Video: LeadGnome 90-Sec Nugget – Stop Database Decay With Reply Email Mining

I’m excited to share a new video series I just launched, called 90-Second Nuggets. Each mini video will be jam-packed full of information about the…

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3 Quick Fixes To Improve Your Database Marketing

May 15, 2018 | By Matt Benati

3 Quick Fixes To Improve Your Database Marketing

While the term covers a broad range of marketing initiatives, at its heart, any form of database marketing is only as good as the health…

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The Secret Unfair Advantage For Your Sales Team

May 8, 2018 | By Matt Benati

The Secret Unfair Advantage For Your Sales Team

In an Account Based Revenue strategy where sales and marketing share a singular focus on driving revenue, it’s ultimately up to marketing to get qualified…

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Building Email Lists In The Era Of GDPR

March 20, 2018 | By Matt Benati

Building Email Lists In The Era Of GDPR

List building has always been a critical part of any sales representative’s job. But as email regulations worldwide are tightening to protect recipients from spam,…

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Reply Email Mining Best Practices

November 28, 2017 | By Matt Benati

Reply Email Mining Best Practices For Adding New Contacts

Last week I launched a series on the 3 phases of deployment that most companies experience as they mine reply emails. Phase 1, Stem Database…

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How To Stem Database Decay

November 21, 2017 | By Matt Benati

How You Can Stem Database Decay Continuously

I’ve noticed a pattern — companies that mine reply emails (manually or automatically) follow a 3-phase deployment strategy. Phase 1, Stem Database Decay: Maintain and…

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