Topic: Database Integrity

My Simple Secret for Maintaining a Healthy Database

November 6, 2018 | By Matt Benati

My Simple Secret for Maintaining a Healthy Database

Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old fashioned personal outreach. There’s no perfect…

Read More >

An Inbound Marketer’s Guide To Database Health

October 30, 2018 | By Matt Benati

An Inbound Marketer’s Guide To Database Health

Your contact database is the heart of your business. It’s how you market to prospects, how you nurture leads, and how you stay connected with…

Read More >

Case Study: QuickMobile By Cvent Uses Reply Email Mining To Update 75%+ Of Their Database And Add More Than 48,000 New Leads

August 16, 2018 | By Matt Benati

Case Study: QuickMobile By Cvent Uses Reply Email Mining To Update 75%+ Of Their Database And Add More Than 48,000 New Leads

I love it when an organization transitions from the painful, manual process of reviewing email replies to the streamlined, automated process using LeadGnome. The results…

Read More >

Build Your Email List With Best Quality Leads

August 7, 2018 | By Matt Benati

Build Your Email List With Best Quality Leads

As a marketing professional, maintaining the health of your company’s database is integral to the success of your campaigns. You and your sales team both…

Read More >

Mining Sales-Ready Leads From Email Replies

July 24, 2018 | By Matt Benati

Video: LeadGnome 90-Second Nugget E3 – Mining Sales-Ready Leads From Email Replies

When you send an email marketing campaign, what’s the most common type of reply that hits your inbox? Yep, Out-Of-Office. In fact, about 87% of…

Read More >

My Secret Weapon For Increased Database Health

July 17, 2018 | By Matt Benati

My Secret Weapon For Increased Database Health

I’ve talked about sales and marketing alignment extensively and how, particularly with an ABM strategy, alignment increases productivity and revenue. But there’s another often-overlooked facet: how…

Read More >

How To Increase Connect Rates During Summer

July 3, 2018 | By Matt Benati

How To Increase Connect Rates During Summer

Summer is officially here! It’s the season for late nights, backyard BBQs, pool parties, and of course — vacations. In 2017, Americans spent more than…

Read More >

Database Health With Marketing Expert, Zak Pines

June 26, 2018 | By Matt Benati

Video: Database Health With Marketing Expert, Zak Pines

Last week, I had the pleasure of chatting with Zak Pines, Head of Marketing at Bedrock Data here in Boston. After sorting out an invite for…

Read More >

LeadGnome 90-Second Nugget E2-Eliminate Bad Contacts

June 21, 2018 | By Matt Benati

Video: LeadGnome 90-Second Nugget E2 – Eliminate Bad Contacts

B2B data decays at an alarming rate of 70% annually, making database health a top priority for organizations committed to engaging leads, increasing deliverability rates,…

Read More >

Stop Database Decay Reply Email Mining

May 22, 2018 | By Matt Benati

Video: LeadGnome 90-Sec Nugget – Stop Database Decay With Reply Email Mining

I’m excited to share a new video series I just launched, called 90-Second Nuggets. Each mini video will be jam-packed full of information about the…

Read More >

Pin It on Pinterest