Topic: Demand Generation

The Secret Unfair Advantage For Your Sales Team

May 8, 2018 | By Matt Benati

The Secret Unfair Advantage For Your Sales Team

In an Account Based Revenue strategy where sales and marketing share a singular focus on driving revenue, it’s ultimately up to marketing to get qualified…

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You Are Missing The Number One Lead Source

February 6, 2018 | By Matt Benati

You Are Missing The #1 Lead Source

Every time you send a marketing email campaign or reach out to a handful of customers, automated email replies inevitably start flowing into your inbox.…

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Reflecting on 2017

January 9, 2018 | By Matt Benati

Reflecting On 2017: Lessons Learned And Growth Realized

As we say goodbye to 2017 and welcome the New Year, I believe we all benefit from reflection. Exploring lessons we’ve learned over the past…

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How To Stem Database Decay

November 21, 2017 | By Matt Benati

How You Can Stem Database Decay Continuously

I’ve noticed a pattern — companies that mine reply emails (manually or automatically) follow a 3-phase deployment strategy. Phase 1, Stem Database Decay: Maintain and…

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Top 3 Reasons B2Bs Can’t Personalize Messaging Properly

October 24, 2017 | By Matt Benati

Top 3 Reasons B2Bs Can’t Personalize Messaging Properly

My research for last week’s article on Customer Experience (CX) uncovered a wealth of information about the various touches throughout the customer lifecycle. One thing that…

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Why You Should Make Customer Experience (CX) A Top Priority

October 17, 2017 | By Matt Benati

Why You Should Make Customer Experience (CX) A Top Priority

  Customer Experience (CX) was a major topic at the Sales 3.0 Conference I recently attended in Las Vegas because it’s one of the areas…

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B2B Data Cleansing Solution

October 10, 2017 | By Matt Benati

The Dirty Little Secret About B2B Data

When good B2B data goes bad, it can be downright embarrassing. Using erroneous names or titles in your messages, sending to the wrong contact within…

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Ready For An Easter Data Hunt EGGstravaganza?

April 11, 2017 | By Matt Benati

Ready For An Easter Data Hunt EGGstravaganza?

After a weekend of sneaking your kids' jellybeans and chocolate bunnies, wouldn't it be refreshing to get back to the office and do your own…

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Increase Revenue With HubSpot Automation & LeadGnome Data

March 21, 2017 | By Matt Benati

Increase Revenue With HubSpot Automation & LeadGnome Data

LeadGnome is an online web service that mines reply emails for actionable sales intelligence. The data integrates seamlessly with all three of HubSpot’s platforms: Marketing,…

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What Do Marketing Sales Leaders Love About Account Based Leads

February 14, 2017 | By Matt Benati

What Do Marketing & Sales Leaders Love About Account Based Leads?

We talk a lot about Account Based Marketing, which has become Account Based Everything these days. But in my opinion, what we should be saying…

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