Topic: Email Marketing

My Simple Secret for Maintaining a Healthy Database

November 6, 2018 | By Matt Benati

My Simple Secret for Maintaining a Healthy Database

Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old fashioned personal outreach. There’s no perfect…

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October 16, 2018 | By Matt Benati

A Marketo Practitioner’s Guide To Improve Database Health And Grow Pipeline Using Reply Emails

Before we begin, I want to give a huge shout-out to Jessica Kao, Digital Pi Director of Client Services and Marketo Champion, for contributing excellent…

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Case Study - Vocera Increases Email Deliverability

September 25, 2018 | By Matt Benati

Case Study: How Vocera Communications Increased Email Deliverability to 99.2% In Just Three Months

I love seeing how real life businesses are using technology to work more efficiently and drive revenue. It’s what we’re all about here at LeadGnome.…

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Build Your Email List With Best Quality Leads

August 7, 2018 | By Matt Benati

Build Your Email List With Best Quality Leads

As a marketing professional, maintaining the health of your company’s database is integral to the success of your campaigns. You and your sales team both…

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How To Increase Connect Rates During Summer

July 3, 2018 | By Matt Benati

How To Increase Connect Rates During Summer

Summer is officially here! It’s the season for late nights, backyard BBQs, pool parties, and of course — vacations. In 2017, Americans spent more than…

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3 Quick Fixes To Improve Your Database Marketing

May 15, 2018 | By Matt Benati

3 Quick Fixes To Improve Your Database Marketing

While the term covers a broad range of marketing initiatives, at its heart, any form of database marketing is only as good as the health…

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3 Phases of Mining Reply Emails

April 17, 2018 | By Matt Benati

3 Phases Of Mining Reply Emails: A Roadmap For Success

I recently published a slideshow on Slideshare about the 3 phases of value that mining reply emails delivers. I’ve covered these topics in-depth in the past, but…

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Email Mining Automated Systems

April 10, 2018 | By Matt Benati

Predictable Prospecting: Email Mining And The Importance Of Automated Systems

Last week, I was honored to be featured on MaryLou Tyler’s podcast, Predictable Prospecting. As the name implies, the podcast focuses on sales strategies and prospecting.…

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Building Email Lists In The Era Of GDPR

March 20, 2018 | By Matt Benati

Building Email Lists In The Era Of GDPR

List building has always been a critical part of any sales representative’s job. But as email regulations worldwide are tightening to protect recipients from spam,…

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Reply Email Mining Webinar Recap: Boston Marketo User Group

March 6, 2018 | By Matt Benati

Reply Email Mining Webinar Recap: Boston Marketo User Group

Last week, I had the opportunity to be the panelist for a webinar hosted by the Boston Marketo User Group on the topic of reply email mining.…

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