Topic: Email Marketing

How To Increase Connect Rates During Summer

July 3, 2018 | By Matt Benati

How To Increase Connect Rates During Summer

Summer is officially here! It’s the season for late nights, backyard BBQs, pool parties, and of course — vacations. In 2017, Americans spent more than…

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3 Quick Fixes To Improve Your Database Marketing

May 15, 2018 | By Matt Benati

3 Quick Fixes To Improve Your Database Marketing

While the term covers a broad range of marketing initiatives, at its heart, any form of database marketing is only as good as the health…

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3 Phases of Mining Reply Emails

April 17, 2018 | By Matt Benati

3 Phases Of Mining Reply Emails: A Roadmap For Success

I recently published a slideshow on Slideshare about the 3 phases of value that mining reply emails delivers. I’ve covered these topics in-depth in the past, but…

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Email Mining Automated Systems

April 10, 2018 | By Matt Benati

Predictable Prospecting: Email Mining And The Importance Of Automated Systems

Last week, I was honored to be featured on MaryLou Tyler’s podcast, Predictable Prospecting. As the name implies, the podcast focuses on sales strategies and prospecting.…

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Building Email Lists In The Era Of GDPR

March 20, 2018 | By Matt Benati

Building Email Lists In The Era Of GDPR

List building has always been a critical part of any sales representative’s job. But as email regulations worldwide are tightening to protect recipients from spam,…

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Reply Email Mining Webinar Recap: Boston Marketo User Group

March 6, 2018 | By Matt Benati

Reply Email Mining Webinar Recap: Boston Marketo User Group

Last week, I had the opportunity to be the panelist for a webinar hosted by the Boston Marketo User Group on the topic of reply email mining.…

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Accelerate! Podcast: Mining Reply Emails For Vital Sales Intelligence

December 12, 2017 | By Matt Benati

Accelerate! Podcast: Mining Reply Emails For Vital Sales Intelligence

Last week, I was honored to be a guest on Andy Paul’s podcast, Accelerate! (Sales, Profits, Growth), a go-to resource for the latest insights from leading…

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These Reply Email Stats Demand Action

November 14, 2017 | By Matt Benati

These Reply Email Stats Demand Action

Gone are the days of ignoring the Out-Of-Office, Left-The-Company, and other auto-replies that hit your ReplyTo mailbox after sending an email marketing campaign. Sales and…

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Reply Email Mining Drives Revenue

November 7, 2017 | By Matt Benati

Atlanta B2B Revenue Influencers Learn How Reply Email Mining Drives Revenue

Last week, I had the opportunity to speak to a savvy MeetUp group of B2B professionals in Atlanta. The Atlanta B2B Revenue Influencers brings together…

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Are You Compliant With Email Spam Laws

October 31, 2017 | By Matt Benati

Are You Compliant With Email SPAM Laws?

Following the rise in email marketing over the past couple decades – and subsequent spam that served to annoy anyone with an email address –…

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