Topic: Inbound Marketing

An Inbound Marketer’s Guide To Database Health

October 30, 2018 | By Matt Benati

An Inbound Marketer’s Guide To Database Health

Your contact database is the heart of your business. It’s how you market to prospects, how you nurture leads, and how you stay connected with…

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Inbound Marketing: Know Your Customer Better, Even With Frictionless Forms

September 13, 2018 | By Matt Benati

Inbound Marketing: Know Your Customer Better, Even With Frictionless Forms

Inbound marketing can be a fantastic way to engage website visitors that are interested in your content. They come to your website for a reason…

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Sales & Marketing Alignment: My Simple Formula For Driving Revenue

June 6, 2017 | By Matt Benati

Sales & Marketing Alignment: My Simple Formula For Driving Revenue

Many organizations struggle to achieve sales and marketing alignment, a key element to increasing productivity and growing revenue. I’ve discussed this topic with many leaders…

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How To Create HubSpot Campaigns That Excite Your Sales Team

November 15, 2016 | By Matt Benati

How To Create HubSpot Campaigns That Excite Your Sales Team

HubSpot campaigns let marketers create, manage and track highly-effective inbound strategies by driving web traffic through landing pages, blog posts, social messages and emails that…

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Why Leaders Attend Hubspot's INBOUND 2016

November 1, 2016 | By Matt Benati

Why Leaders Attend Hubspot’s INBOUND 2016

Hubspot's annual INBOUND event is here in Boston next week, and I'm looking forward to networking with the Inbound community -- reconnecting with folks I…

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Do I Have To Choose Between Lead Based And Account Based Marketing?

July 11, 2016 | By Matt Benati

Do I Have To Choose Between Lead Based And Account Based Marketing?

While a lot of sales and marketing teams who make the switch to an Account Based Marketing (ABM) strategy do leave many of their old…

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