Topic: Inbound Marketing

Inbound Marketing: Know Your Customer Better, Even With Frictionless Forms

September 13, 2018 | By Matt Benati

Inbound Marketing: Know Your Customer Better, Even With Frictionless Forms

Inbound marketing can be a fantastic way to engage website visitors that are interested in your content. They come to your website for a reason…

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Sales & Marketing Alignment: My Simple Formula For Driving Revenue

June 6, 2017 | By Matt Benati

Sales & Marketing Alignment: My Simple Formula For Driving Revenue

Many organizations struggle to achieve sales and marketing alignment, a key element to increasing productivity and growing revenue. I’ve discussed this topic with many leaders…

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How To Create HubSpot Campaigns That Excite Your Sales Team

November 15, 2016 | By Matt Benati

How To Create HubSpot Campaigns That Excite Your Sales Team

HubSpot campaigns let marketers create, manage and track highly-effective inbound strategies by driving web traffic through landing pages, blog posts, social messages and emails that…

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Why Leaders Attend Hubspot's INBOUND 2016

November 1, 2016 | By Matt Benati

Why Leaders Attend Hubspot’s INBOUND 2016

Hubspot's annual INBOUND event is here in Boston next week, and I'm looking forward to networking with the Inbound community -- reconnecting with folks I…

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Do I Have To Choose Between Lead Based And Account Based Marketing?

July 11, 2016 | By Matt Benati

Do I Have To Choose Between Lead Based And Account Based Marketing?

While a lot of sales and marketing teams who make the switch to an Account Based Marketing (ABM) strategy do leave many of their old…

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