Topic: Lead Generation

My Secret Weapon For Increased Database Health

July 17, 2018 | By Matt Benati

My Secret Weapon For Increased Database Health

I’ve talked about sales and marketing alignment extensively and how, particularly with an ABM strategy, alignment increases productivity and revenue. But there’s another often-overlooked facet: how…

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You Are Missing The Number One Lead Source

February 6, 2018 | By Matt Benati

You Are Missing The #1 Lead Source

Every time you send a marketing email campaign or reach out to a handful of customers, automated email replies inevitably start flowing into your inbox.…

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Reply Email Mining Best Practices

November 28, 2017 | By Matt Benati

Reply Email Mining Best Practices For Adding New Contacts

Last week I launched a series on the 3 phases of deployment that most companies experience as they mine reply emails. Phase 1, Stem Database…

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How To Stem Database Decay

November 21, 2017 | By Matt Benati

How You Can Stem Database Decay Continuously

I’ve noticed a pattern — companies that mine reply emails (manually or automatically) follow a 3-phase deployment strategy. Phase 1, Stem Database Decay: Maintain and…

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These Reply Email Stats Demand Action

November 14, 2017 | By Matt Benati

These Reply Email Stats Demand Action

Gone are the days of ignoring the Out-Of-Office, Left-The-Company, and other auto-replies that hit your ReplyTo mailbox after sending an email marketing campaign. Sales and…

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Are You Compliant With Email Spam Laws

October 31, 2017 | By Matt Benati

Are You Compliant With Email SPAM Laws?

Following the rise in email marketing over the past couple decades – and subsequent spam that served to annoy anyone with an email address –…

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Are You Focusing On The #1 Lead Source For Sales?

September 5, 2017 | By Matt Benati

Are You Focusing On The #1 Sales Lead Source?

Our clients say there really is no better lead source than Old Client, New Company (OCNC). Here’s what you need to know about OCNC leads,…

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21 Sales Tips Gain Competitive Advantages Mining Reply Email

August 15, 2017 | By Matt Benati

21 Sales Tips To Gain Competitive Advantages By Mining Reply Email

Mining your campaign reply emails for data is a strategy that benefits both Sales and Marketing in an Account Based Marketing (ABM) model. While marketing…

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Email Is Not Dead. And Here's Why:

April 4, 2017 | By Matt Benati

Email Is Not Dead. And Here’s Why:

Remember the days when direct mail, cold calling and dropping off baskets of baked goods were the only ways B2Bs could reach customers? Then email…

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Don't Take A Chance On Going To Email Jail

March 28, 2017 | By Matt Benati

Don’t Take A Chance On Going To Email Jail

If your marketing automation system indicates your emails went through, then it's time to focus on engagement and open rates, right? Focus on writing subject…

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