Topic: Lead Generation

Why Bad Data Can Ruin A Marketing Campaign & What You Can Do About It

April 25, 2019 | By Matt Benati

Why Bad Data Can Ruin A Marketing Campaign & What You Can Do About It

Today’s post is from guest author, Ryan Gould, Vice President of Strategy and Marketing Services for Elevation Marketing. No matter how great a marketer you are, bad…

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The Secret To Better Event Results

March 26, 2019 | By Matt Benati

The Secret To Getting Better Results From Your Events

For B2Bs, events and trade shows are a key part of the go-to-market strategy. This is particularly true for virtual companies and those that do…

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Using Out-Of-Office Email Replies To Increase Connect Rates

August 28, 2018 | By Matt Benati

Video: LeadGnome 90-Second Nugget E4 – Using Out-Of-Office Email Replies To Increase Connect Rates

Does this sound familiar? You send an email marketing campaign, and your inbox is suddenly filled with hundreds (or thousands) of replies. The majority are…

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Mining Sales-Ready Leads From Email Replies

July 24, 2018 | By Matt Benati

Video: LeadGnome 90-Second Nugget E3 – Mining Sales-Ready Leads From Email Replies

When you send an email marketing campaign, what’s the most common type of reply that hits your inbox? Yep, Out-Of-Office. In fact, about 87% of…

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My Secret Weapon For Increased Database Health

July 17, 2018 | By Matt Benati

My Secret Weapon For Increased Database Health

I’ve talked about sales and marketing alignment extensively and how, particularly with an ABM strategy, alignment increases productivity and revenue. But there’s another often-overlooked facet: how…

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You Are Missing The Number One Lead Source

February 6, 2018 | By Matt Benati

You Are Missing The #1 Lead Source

Every time you send a marketing email campaign or reach out to a handful of customers, automated email replies inevitably start flowing into your inbox.…

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Reply Email Mining Best Practices

November 28, 2017 | By Matt Benati

Reply Email Mining Best Practices For Adding New Contacts

Last week I launched a series on the 3 phases of deployment that most companies experience as they mine reply emails. Phase 1, Stem Database…

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How To Stem Database Decay

November 21, 2017 | By Matt Benati

How You Can Stem Database Decay Continuously

I’ve noticed a pattern — companies that mine reply emails (manually or automatically) follow a 3-phase deployment strategy. Phase 1, Stem Database Decay: Maintain and…

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These Reply Email Stats Demand Action

November 14, 2017 | By Matt Benati

These Reply Email Stats Demand Action

Gone are the days of ignoring the Out-Of-Office, Left-The-Company, and other auto-replies that hit your ReplyTo mailbox after sending an email marketing campaign. Sales and…

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Are You Compliant With Email Spam Laws

October 31, 2017 | By Matt Benati

Are You Compliant With Email SPAM Laws?

Following the rise in email marketing over the past couple decades – and subsequent spam that served to annoy anyone with an email address –…

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