Topic: Lead Generation
April 25, 2019 | By Matt Benati
Why Bad Data Can Ruin A Marketing Campaign & What You Can Do About It
Today’s post is from guest author, Ryan Gould, Vice President of Strategy and Marketing Services for Elevation Marketing. No matter how great a marketer you are, bad…
March 26, 2019 | By Matt Benati
The Secret To Getting Better Results From Your Events
For B2Bs, events and trade shows are a key part of the go-to-market strategy. This is particularly true for virtual companies and those that do…
August 28, 2018 | By Matt Benati
Video: LeadGnome 90-Second Nugget E4 – Using Out-Of-Office Email Replies To Increase Connect Rates
Does this sound familiar? You send an email marketing campaign, and your inbox is suddenly filled with hundreds (or thousands) of replies. The majority are…
July 24, 2018 | By Matt Benati
Video: LeadGnome 90-Second Nugget E3 – Mining Sales-Ready Leads From Email Replies
When you send an email marketing campaign, what’s the most common type of reply that hits your inbox? Yep, Out-Of-Office. In fact, about 87% of…
July 17, 2018 | By Matt Benati
My Secret Weapon For Increased Database Health
I’ve talked about sales and marketing alignment extensively and how, particularly with an ABM strategy, alignment increases productivity and revenue. But there’s another often-overlooked facet: how…
February 6, 2018 | By Matt Benati
You Are Missing The #1 Lead Source
Every time you send a marketing email campaign or reach out to a handful of customers, automated email replies inevitably start flowing into your inbox.…
November 28, 2017 | By Matt Benati
Reply Email Mining Best Practices For Adding New Contacts
Last week I launched a series on the 3 phases of deployment that most companies experience as they mine reply emails. Phase 1, Stem Database…
November 21, 2017 | By Matt Benati
How You Can Stem Database Decay Continuously
I’ve noticed a pattern — companies that mine reply emails (manually or automatically) follow a 3-phase deployment strategy. Phase 1, Stem Database Decay: Maintain and…
November 14, 2017 | By Matt Benati
These Reply Email Stats Demand Action
Gone are the days of ignoring the Out-Of-Office, Left-The-Company, and other auto-replies that hit your ReplyTo mailbox after sending an email marketing campaign. Sales and…
October 31, 2017 | By Matt Benati
