Topic: Lead Generation
July 16, 2019 | By Matt Benati
It’s A Jungle In There: Why An Organized Inbox Is A Must For Sales Success
Sales professionals have a lot of noise and distraction in their inboxes. It can feel like trying to hack your way through a dense, unfiltered…
June 20, 2019 | By Matt Benati
Close More Deals By Automatically Routing Human Replies
We talk a lot about automated reply emails, such as Out-Of-Office and Left-The-Company. These replies are goldmines of intel and even represent trigger events and…
April 25, 2019 | By Matt Benati
Why Bad Data Can Ruin A Marketing Campaign & What You Can Do About It
Today’s post is from guest author, Ryan Gould, Vice President of Strategy and Marketing Services for Elevation Marketing. No matter how great a marketer you are, bad…
March 26, 2019 | By Matt Benati
The Secret To Getting Better Results From Your Events
For B2Bs, events and trade shows are a key part of the go-to-market strategy. This is particularly true for virtual companies and those that do…
August 28, 2018 | By Matt Benati
Video: LeadGnome 90-Second Nugget E4 – Using Out-Of-Office Email Replies To Increase Connect Rates
Does this sound familiar? You send an email marketing campaign, and your inbox is suddenly filled with hundreds (or thousands) of replies. The majority are…
July 24, 2018 | By Matt Benati
Video: LeadGnome 90-Second Nugget E3 – Mining Sales-Ready Leads From Email Replies
When you send an email marketing campaign, what’s the most common type of reply that hits your inbox? Yep, Out-Of-Office. In fact, about 87% of…
July 17, 2018 | By Matt Benati
My Secret Weapon For Increased Database Health
I’ve talked about sales and marketing alignment extensively and how, particularly with an ABM strategy, alignment increases productivity and revenue. But there’s another often-overlooked facet: how…
February 6, 2018 | By Matt Benati
You Are Missing The #1 Lead Source
Every time you send a marketing email campaign or reach out to a handful of customers, automated email replies inevitably start flowing into your inbox.…
November 28, 2017 | By Matt Benati
Reply Email Mining Best Practices For Adding New Contacts
Last week I launched a series on the 3 phases of deployment that most companies experience as they mine reply emails. Phase 1, Stem Database…
November 21, 2017 | By Matt Benati
