Video: LeadGnome 90-Sec Nugget – Stop Database Decay With Reply Email Mining

May 22, 2018 12:10:10 PM | By Matt Benati

Stop Database Decay Reply Email Mining

I’m excited to share a new video series I just launched, called 90-Second Nuggets. Each mini video will be jam-packed full of information about the power of reply email mining and what it can do for sales and marketing teams. As you know, I’m very passionate about reply emails because they contain invaluable information about the companies we engage. The data trapped inside each reply comes directly from the absolute freshest source possible: the leads you’re already talking with in those accounts.

In this first episode, we’re exploring how email mining stops database decay. B2B databases decay at an alarming rate of around 60%-70% annually. Whether your leads are changing jobs, changing roles, or just changing phone numbers, it negatively impacts your ability to reach and effectively interact with your accounts.

B2B databases decay at an alarming rate of around 60%-70% annually. pic.twitter.com/eAwGNv7TsM #ReplyEmailMining Click To Tweet

Database decay can be stopped by mining reply emails for data that can be used to continuously enrich and cleanse existing leads.

To join us for future LeadGnome 90-Second Nugget Workshops, click on the red “Subscribe” button below the video. Have a question or want a specific topic covered in a future video? Comment below – I’d love to hear from you!

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