Video: LeadGnome 90-Second Nugget E4 – Using Out-Of-Office Email Replies To Increase Connect Rates
August 28, 2018 4:03:00 PM | By Matt Benati
Does this sound familiar? You send an email marketing campaign, and your inbox is suddenly filled with hundreds (or thousands) of replies. The majority are Out-Of-Office, so you sort by the subject, select all the OOOs and hit “delete.”
STOP! If you’re still deleting OOOs, you are losing out on tons of valuable intelligence about your leads and accounts, missing the opportunity to add NEW contacts to your database, and – most surprisingly – tanking your connect rate.If you're still deleting Out-Of-Office replies, you are losing out on tons of valuable intelligence about your leads and accounts! Click To Tweet
That’s right. By paying attention to Out-Of-Office replies and acting on them in a timely manner, you can actually increase connect rates with your leads. As a bonus, you can add net new contacts – alternate contacts found in OOOs – to your database and engage them during the most opportune time: while you’re original lead is still out of the office, and the alternate contact is expecting to hear from other people.
Tune in to today’s 90-second Nugget Workshop to learn more!