Video: Mining Reply Emails Boosts Your Account Based Strategy
February 28, 2017 11:00:22 AM | By Matt Benati
I recently had the opportunity to chat with CEO of RevEngine Marketing and Marketo Champion, Jeff Coveney. One of our strategic partners here at LeadGnome, Jeff and his team help clients improve demand generation and sales efforts by combining marketing best practices and cutting-edge technologies to create an optimized funnel that grows revenue.
Part of their offerings is enhancing their clients’ strategies by creating custom Marketo programs around the Account Based Intelligence (ABI) uncovered by… you guessed it, LeadGnome. Jeff wanted to get the scoop directly from me to share the benefits of reply email mining with his prospects and customers on his popular blog, RevEngine Insider.
I shared with Jeff some of the top benefit of mining emails, including its ability to:
- Grow Pipeline
- Increase Sales Velocity
- Stem Database Decay
- Automate Data Entry
- Protect Revenue & Brand
And some real results that our customers are enjoying like:
- DoubleDutch added $30M of pipeline in 6 months
- Host Analytics increased lead quality by 80%
If you stay tuned for the whole video, you’ll also learn what my favorite part of the day is and what food I would eat for the rest of my life if I could only choose one thing. You don’t want to miss this, folks!
Curious about LeadGnome’s impact on sales? Download our free eBook: TurboCharge Your Account Based Marketing Strategy to find out more about the power of mining email replies.