Topic: Blog
July 17, 2018 | By Matt Benati
My Secret Weapon For Increased Database Health
I’ve talked about sales and marketing alignment extensively and how, particularly with an ABM strategy, alignment increases productivity and revenue. But there’s another often-overlooked facet: how…
July 10, 2018 | By Matt Benati
Podcast: LeadGnome Featured On ‘The Top’ With Nathan Latka
A few months ago, I was honored to be featured on The Top, Nathan Latka’s podcast where he talks with the top entrepreneurs in money, marketing,…
July 3, 2018 | By Matt Benati
How To Increase Connect Rates During Summer
Summer is officially here! It’s the season for late nights, backyard BBQs, pool parties, and of course — vacations. In 2017, Americans spent more than…
June 26, 2018 | By Matt Benati
Video: Database Health With Marketing Expert, Zak Pines
Last week, I had the pleasure of chatting with Zak Pines, Head of Marketing at Bedrock Data here in Boston. After sorting out an invite for…
June 21, 2018 | By Matt Benati
Video: LeadGnome 90-Second Nugget E2 – Eliminate Bad Contacts
B2B data decays at an alarming rate of 70% annually, making database health a top priority for organizations committed to engaging leads, increasing deliverability rates,…
May 29, 2018 | By Matt Benati
Infographic: 3 Phases Of Reply Email Mining Deliver Incredible Value
I started writing about the three phases of email mining last year and, after the blogs were so well-received, I continued to build resources –…
May 22, 2018 | By Matt Benati
Video: LeadGnome 90-Sec Nugget – Stop Database Decay With Reply Email Mining
I’m excited to share a new video series I just launched, called 90-Second Nuggets. Each mini video will be jam-packed full of information about the…
May 15, 2018 | By Matt Benati
3 Quick Fixes To Improve Your Database Marketing
While the term covers a broad range of marketing initiatives, at its heart, any form of database marketing is only as good as the health…
May 8, 2018 | By Matt Benati
The Secret Unfair Advantage For Your Sales Team
In an Account Based Revenue strategy where sales and marketing share a singular focus on driving revenue, it’s ultimately up to marketing to get qualified…
May 1, 2018 | By Matt Benati