Topic: Blog
June 19, 2020 | By Matt Benati
My Go-To Recipe For Successful ABM Email Campaigns
In account-based sales and marketing models, having a strategic playbook is instrumental to success. While sales and marketing once had clearly defined roles, when a…
March 15, 2020 | By Matt Benati
How To Create HubSpot Campaigns That Excite Your Sales Team
HubSpot campaigns let marketers create, manage and track highly-effective inbound strategies by driving web traffic through landing pages, blog posts, social messages and emails that…
March 1, 2020 | By Matt Benati
B2B Growth Podcast: Boosting Your Bottom Line With Email Mining
This week I was honored to be the featured guest on the B2B Growth Show by Sweet Fish Media, a daily podcast that helps B2B…
February 20, 2020 | By Matt Benati
Turbocharge Your HubSpot Email Campaigns
While outbound strategies used in Account Based Marketing have been getting a lot of attention recently, inbound marketing still has many extraordinary benefits and many…
February 16, 2020 | By Matt Benati
It’s A Jungle In There: Why An Organized Inbox Is A Must For Sales Success
Sales professionals have a lot of noise and distraction in their inboxes. It can feel like trying to hack your way through a dense, unfiltered…
January 21, 2020 | By Matt Benati
Increase Revenue With HubSpot Automation & LeadGnome Data
LeadGnome is an online web service that mines reply emails for actionable sales intelligence. The data integrates seamlessly with all three of HubSpot’s platforms: Marketing,…
January 20, 2020 | By Matt Benati
Close More Deals By Automatically Routing Human Replies
We talk a lot about automated reply emails, such as Out-Of-Office and Left-The-Company. These replies are goldmines of intel and even represent trigger events and…
December 9, 2019 | By Matt Benati
Take Back Your Time By Automating Reply Email Management
You finally got approval on that big email marketing campaign. You know it’s a winner. You hit ‘send’ and launch it to thousands of contacts,…
November 25, 2019 | By Matt Benati
Why Bad Data Can Ruin A Marketing Campaign & What You Can Do About It
Today’s post is from guest author, Ryan Gould, Vice President of Strategy and Marketing Services for Elevation Marketing. No matter how great a marketer you are, bad…
October 26, 2019 | By Matt Benati
