Topic: Blog

Sprocket Talk Podcast - Email Strategies With HubSpot & LeadGnome

September 18, 2018 | By Matt Benati

Sprocket Talk Podcast – Email Strategies With HubSpot & LeadGnome

This week, I was honored to be the featured guest on Sprocket Talk, a weekly podcast created by the folks at Impulse Creative which covers…

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Inbound Marketing: Know Your Customer Better, Even With Frictionless Forms

September 13, 2018 | By Matt Benati

Inbound Marketing: Know Your Customer Better, Even With Frictionless Forms

Inbound marketing can be a fantastic way to engage website visitors that are interested in your content. They come to your website for a reason…

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Using Out-Of-Office Email Replies To Increase Connect Rates

August 28, 2018 | By Matt Benati

Video: LeadGnome 90-Second Nugget E4 – Using Out-Of-Office Email Replies To Increase Connect Rates

Does this sound familiar? You send an email marketing campaign, and your inbox is suddenly filled with hundreds (or thousands) of replies. The majority are…

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Case Study: QuickMobile By Cvent Uses Reply Email Mining To Update 75%+ Of Their Database And Add More Than 48,000 New Leads

August 16, 2018 | By Matt Benati

Case Study: QuickMobile By Cvent Uses Reply Email Mining To Update 75%+ Of Their Database And Add More Than 48,000 New Leads

I love it when an organization transitions from the painful, manual process of reviewing email replies to the streamlined, automated process using LeadGnome. The results…

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Build Your Email List With Best Quality Leads

August 7, 2018 | By Matt Benati

Build Your Email List With Best Quality Leads

As a marketing professional, maintaining the health of your company’s database is integral to the success of your campaigns. You and your sales team both…

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Mining Sales-Ready Leads From Email Replies

July 24, 2018 | By Matt Benati

Video: LeadGnome 90-Second Nugget E3 – Mining Sales-Ready Leads From Email Replies

When you send an email marketing campaign, what’s the most common type of reply that hits your inbox? Yep, Out-Of-Office. In fact, about 87% of…

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My Secret Weapon For Increased Database Health

July 17, 2018 | By Matt Benati

My Secret Weapon For Increased Database Health

I’ve talked about sales and marketing alignment extensively and how, particularly with an ABM strategy, alignment increases productivity and revenue. But there’s another often-overlooked facet: how…

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Podcast: LeadGnome Featured On 'The Top' With Nathan Latka

July 10, 2018 | By Matt Benati

Podcast: LeadGnome Featured On ‘The Top’ With Nathan Latka

A few months ago, I was honored to be featured on The Top, Nathan Latka’s podcast where he talks with the top entrepreneurs in money, marketing,…

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How To Increase Connect Rates During Summer

July 3, 2018 | By Matt Benati

How To Increase Connect Rates During Summer

Summer is officially here! It’s the season for late nights, backyard BBQs, pool parties, and of course — vacations. In 2017, Americans spent more than…

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Database Health With Marketing Expert, Zak Pines

June 26, 2018 | By Matt Benati

Video: Database Health With Marketing Expert, Zak Pines

Last week, I had the pleasure of chatting with Zak Pines, Head of Marketing at Bedrock Data here in Boston. After sorting out an invite for…

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