REPLY EMAIL MINING FOR ELOQUA MARKETING CLOUD
Eloqua Marketing Cloud
LeadGnome
Pipeline Growth
Go beyond basic email notifications
Append and cleanse your database, maintain compliance with email privacy regulations, save time, and drive revenue when you mine campaign reply emails (like Out-Of-Office and Left-The-Company) for data with LeadGnome. Uncover a wealth of relevant sales intelligence by simply doing what you’ve always done, sending emails to prospects and customers.
What LeadGnome Delivers From Reply Emails
One
Fresh lead information to increase database integrity
Two
Net new contacts to map accounts and accelerate sales
Three
Sales trigger events grow pipeline
LeadGnome runs silently in the background mining replies after every email you send. Mined results synchronize with the Eloqua Marketing Cloud via the Custom Data Object (CDO) framework automatically, alerting your team and triggering workflows.
Sample out-of-office reply email
Eloqua workflows update your database, alert team members, and automate other business processes (e.g., email compliance best practices).
- Date your contact, Mark, will return
- His cell phone number
- His associate’s name, Stephanie
- Stephanie’s title
- Stephanie’s email
- Another associate’s name, Bruce
- Bruce’s title
- Bruce’s email
The power of eloqua marketing cloud, amplified
LeadGnome empowers your sales and marketing teams to grow pipeline within new and existing accounts by uncovering sales trigger events, identifying decision makers and influencers, and appending and cleansing existing leads continuously. LeadGnome integrates seamlessly with the Eloqua Marketing Cloud using the Custom Data Object (CDO) technology.
Left The Company
Alert team members to new sales opportunities, existing revenue that needs protecting, and blockers that are unblocked. Capitalize on early-warning signals to beat your competition and increase sales win rates significantly.
Change Of Email
Notify team members of any rebranding and Merger & Acquisition activity. Sales opportunities arise as organizations restructure. Make sure your sales team is in first.
Title Change
Your user might have just become your buyer! Learn more about the activity and shift the lead to the appropriate Eloqua list to keep your communication relevant and customized.
“LeadGnome solves a huge problem. How do you mine info from campaign reply emails generated by your marketing automation system? Right now you are sitting on a gold mine of contact and trigger event info that is being totally wasted.”
Steve Richard
CRO
“Reply email mining is the secret weapon of keeping your customer database current and up to date. There is so much information coming back to you through email replies – you want to get that data out of your email inbox and automatically into your CRM and marketing systems.”
Zak Pines
VP Marketing
