Reply Email Mining For Marketo

Go beyond basic email notifications
Maintain database health and drive revenue when you mine campaign reply emails (like Out-Of-Office and Left-The-Company). Uncover a wealth of relevant sales intelligence by simply doing what you’ve always done, sending emails to prospects and customers.
What LeadGnome Delivers From Reply Emails
One
Fresh lead information to increase database integrity
Two
Net new contacts to map accounts and accelerate sales
Three
Sales trigger events grow pipeline
As a Marketo LaunchPoint partner, LeadGnome runs silently in the background mining replies after each email campaign. Mined results synchronize with Marketo automatically triggering native Programs and Interesting Moments and routing emails to the right sales rep.
Sample out-of-office reply emial

Native Marketo workflows update your database, alert team members, and automate other business processes (e.g., email compliance best practices).
- Date your contact, Mark, will return
- His cell phone number
- His associate’s name, Stephanie
- Stephanie’s title
- Stephanie’s email
- Another associate’s name, Bruce
- Bruce’s title
- Bruce’s email
The power of Marketo, Amplified
Leverage Marketo Programs & Interesting Moments
Combining LeadGnome’s sales trigger events with native Marketo Programs and Interesting Moments, synchronizes Sales and Marketing efforts, fosters alignment, and makes every touch point with a lead more relevant. Trigger events uncovered with reply email mining include:
Left The Company
Alert team members to new sales opportunities, existing revenue that needs protecting, and blockers that are unblocked. Capitalize on early-warning signals to beat your competition and increase sales win rates significantly.
Change Of Email
Notify team members of any rebranding and Merger & Acquisition activity. Sales opportunities arise as organizations restructure. Make sure your sales team is in first.
Title Change
Your user might have just become your buyer! Learn more about the activity and shift the lead to the appropriate Marketo list to keep your communication relevant and customized.