Reply Email Mining For Marketo
Marketo
LeadGnome
Growth
Go beyond basic email notifications
Maintain database health and drive revenue when you mine campaign reply emails (like Out-Of-Office and Left-The-Company). Uncover a wealth of relevant sales intelligence by simply doing what you’ve always done, sending emails to prospects and customers.
What LeadGnome Delivers From Reply Emails
One
Fresh lead information to increase database integrity
Two
Net new contacts to map accounts and accelerate sales
Three
Sales trigger events grow pipeline
As a Marketo LaunchPoint partner, LeadGnome runs silently in the background mining replies after each email campaign. Mined results synchronize with Marketo automatically triggering native Programs and Interesting Moments.
Sample out-of-office reply emial
Native Marketo workflows update your database, alert team members, and automate other business processes (e.g., email compliance best practices).
- Date your contact, Joe, will return
- His cell phone number
- His associate’s name, Sally
- Sally’s title
- Sally’s email
- Another associate’s name, Bruce
- Bruce’s title
- Bruce’s email
The power of Marketo, Amplified
Leverage Marketo Programs & Interesting Moments
Combining LeadGnome’s sales trigger events with native Marketo Programs and Interesting Moments, synchronizes Sales and Marketing efforts, fosters alignment, and makes every touch point with a lead more relevant. Trigger events uncovered with reply email mining include:
Left The Company
Alert team members to new sales opportunities, existing revenue that needs protecting, and blockers that are unblocked. Capitalize on early-warning signals to beat your competition and increase sales win rates significantly.
Change Of Email
Notify team members of any rebranding and Merger & Acquisition activity. Sales opportunities arise as organizations restructure. Make sure your sales team is in first.
Title Change
Your user might have just become your buyer! Learn more about the activity and shift the lead to the appropriate Marketo list to keep your communication relevant and customized.
Marketo Customers Trust LeadGnome
“LeadGnome gives our clients a unique and valuable way to take advantage of content returned in automatic email replies. With LeadGnome our clients can mine auto-replies to determine whether a person has left the company, triggering a notification from Marketo to sales giving them timely, actionable insight.”
Jessica Kao
Director of Client Services & Marketo Champion
“Around the office, the QuickMobile team is often heard saying ‘Power of the Gnome!’ when alerts or other actions are triggered.”
Emily Dick
Director of Marketing & Marketo Champion
