REPLY EMAIL MINING FOR PARDOT
GO BEYOND BASIC EMAIL NOTIFICATIONS
Increase database integrity and drive revenue when you mine campaign reply emails (like Out-Of-Office and Left-The-Company). Uncover a wealth of relevant sales intelligence by simply doing what you’ve always done, sending emails to prospects and customers.
WHAT LEADGNOME DELIVERS FROM REPLY EMAILS
Fresh lead information to increase database integrity
Net new contacts to map accounts and accelerate sales
Sales trigger events grow pipeline
LeadGnome runs silently in the background mining replies after each email campaign. Mined results synchronize with Pardot automatically, alerting your team and triggering workflows.
SAMPLE OUT-OF-OFFICE REPLY EMAIL
Pardot workflows update your database, alert team members, and automate other business processes (e.g., email compliance best practices).
- Date your contact, Mark, will return
- His cell phone number
- His associate’s name, Stephanie
- Stephanie’s title
- Stephanie’s email
- Another associate’s name, Bruce
- Bruce’s title
- Bruce’s email
THE POWER OF PARDOT, AMPLIFIED
LeadGnome empowers your sales and marketing teams to grow pipeline within new and existing accounts by uncovering sales trigger events, identifying decision makers and influencers, and appending and cleansing existing leads continuously. LeadGnome integrates seamlessly with the Pardot platform, updating your CRM with fresh intel.
Trigger events uncovered with reply email mining include:
LEFT THE COMPANY
Alert team members to new sales opportunities, existing revenue that needs protecting, and blockers that are unblocked. Capitalize on early-warning signals to beat your competition and increase sales win rates significantly.
CHANGE OF EMAIL
Notify team members of any rebranding and Merger & Acquisition activity. Sales opportunities arise as organizations restructure. Make sure your sales team is in first.
Your user might have just become your buyer! Learn more about the activity and shift the lead to the appropriate Pardot list to keep your communication relevant and customized.