New Infographic Examines The Importance Of Mining Campaign Reply Emails & Their Impact On Revenue
September 7, 2016 6:30:37 AM | By Matt Benati
A new Infographic from LeadGnome showcases the importance of mining data from campaign reply emails and the impact that data has on revenue.
BOSTON, MA – Leading Account Based Intelligence (ABI) web service company, LeadGnome, released a new email marketing infographic showcasing the importance of mining campaign reply emails for ABI and the impact that intelligence has on a company’s bottom line.
With billions of B2B emails sent daily, reply emails represent an often untapped opportunity. Ranging from Left The Company and Out Of Office replies to Unsubscribe Requests, every reply contains valuable Account Based Intelligence that sales teams can use to improve prospect relations, identify trigger events and drive revenue.
“With an average ROI of 4,300%, marketers rely on email to reach the right people with the right message at the right time. As market’s investment in email communication continues to grow, the importance of analyzing campaign reply emails increases as well. These reply emails are often discarded or ignored because of the effort and cost involved in manually mining the information. We creatd this infographic to highlight the potential return on investment gained when you do analyze them,”said Matt Benati, CEO and Co-Founder of LeadGnome (https://www.leadgnome.com/).
The LeadGnome platform is an automated solution that analyzes campaign reply emails and identifies key pieces of information and changes within accounts. This Account Based Intelligence (ABI) results in an increase in account coverage and insights:
– New referral contacts within targeted accounts. Based on two campaigns per month, LeadGnome can add 36% more leads to customers’ databases.
– Identifying intent signals, or trigger events (such as leads changing position, leaving the company or being out of the office), gaining a 3-6 month advantage over the competition.
The infographic also shows how campaign reply emails contain information that can be used to continually append and cleanse databases. “With as many as 94% of businesses suspecting their database is inaccurate, being able to automatically update databases with fresh, accurate data directly from your target accounts is an undeniable sales advantage,” said Benati.
For a more in-depth look at LeadGnome’s capabilities leveraging Account Based Intelligence, download this free ABI ebook: Account Based Intelligence: The Essential Guide For Account Based Marketing Success.
About LeadGnome: LeadGnome, the category-defining Account Based Intelligence web service company, mines emails to generate new contacts, append and cleanse existing leads, and provide actionable intelligence that fuels sales acceleration. Named an Essential Data Intelligence Marketing Tool by Integrate and Heinz Marketing, and a Top Sales and a Top Marketing Tool by Smart Selling Tools, LeadGnome empowers sales and marketing teams to expand pipeline within new and existing accounts by uncovering trigger events, increasing connect rates, and identifying decision makers and influencers. LeadGnome is Privacy Shield certified by the U.S. Department of Commerce and the Better Business Bureau. Learn more at www.leadgnome.com.